MOVING IMAGES

Moving images make the brand identity of SAMSON dynamic and memorable. They combine visual and audio elements for a consistent brand experience and support a professional look in digital channels.

Typographic guidelines
1st line: Name in Open Sans BOLD, font size 100
2nd line: Job title in Open Sans LIGHT, font size 70

Spacing and sizes

• Strip height: 320px in 4K/160px in HD
• Distance from the lower edge of the screen to the strip: 230px in 4K/115px in HD
• Diameter of SAMSON logo: 256px in 4K/128px in HD
• Distance of SAMSON logo from the right screen edge: 34px in 4K/17px in HD

CLOSING CREDITS

The closing credits follows a specified order to ensure a unified brand identity:

• The SAMSON logo is first displayed without sound and remains visible for 5 frames.
• Then the slogan animation starts.
• The slogan remains on the screen for 4 to 5 seconds, depending on the musical accompaniment.
• This sequence creates the visual wrap-up and provides a recognizable brand moment.

SUBTITLES

Subtitles must be very legible without compromising the aesthetic effect of the film.

These guidelines apply only to subtitling voiceovers. Text elements, such as titles or chapter-related on-screen texts that are not part of the voiceover are not subject to these rules.

1. Form

The following format specifications apply to all SAMSON films:

• For optimal legibility, no more than two lines should display.
• Central placement at the lower edge of the screen — the exact position can be adapted to the media output.
• Always positioned within the text area of the respective output format.
• Display in white font on a semi-transparent black strip for optimal legibility.
• No scrolling effects — each subtitle is synchronized to the spoken text in the natural flow of speech.
• Automatic integration into the specific media output.
• Users must always have the option to turn the subtitles on or off.

2. Font

The subtitles follow defined typographic guidelines:

• Based on the aspect ratio of the output medium, font sizes are adapted to ensure optimal legibility.
• Upper- and lowercase letters are used to make reading flow more easily.
• The font corresponds to the corporate typeface Open Sans of SAMSON.

3. Letterbox

When using a letterbox, the following guidelines apply:

• The text is centered at both the top and bottom.
• The letterbox is shown in black with 50% opacity to increase legibility without heavily concealing the film.
• Leader dots (“...”) at the end of text are taken into account when calculating the maximum strip width.

SYNCHRONIZATION

Precise synchronization between subtitles, image and sound is essential:

• Subtitles are always synchronized with the spoken text and remain visible for at least 1.5 seconds to allow a comfortable reading speed.
• During video editing, special attention should be paid to making the subtitles in every media output easily legible and keeping them completely within the safe text zone.
• At final rendering, synchronization must be inspected again to ensure an optimal user experience.