CLOTHING

CORPORATE DESIGN MANUAL

Clothing is an important part of the brand's visual identity. It reinforces the brand image, creates consistency and makes for a professional corporate appearance. It enhances recognition, promotes team spirit and conveys seriousness and competence.

For all areas of use, the clothing style should always appear high-quality, so as to optimally represent the brand. It is therefore important to ensure the best possible implementation of labeling on the various textiles.

The following guidelines for using the SAMSON logo on clothing apply exclusively to clothes worn in the sales and direct customer contact areas. They do not apply to work clothes in production and service departments. Personal safety equipment (PSE) is treated as a separate topic and considered individually.

If you have questions about the correct use, or for individual solutions, please contact: promotion-de(at)samsongroup.remove-this.com

DRESSCODE

Dress code / clothing requirements: Unbranded clothing is subject to a set dress code with prescribed color combinations. Trousers and belts are always black.

BRANDED CLOTHING

Use of the SAMSON logo on clothing:

Jackets:

  • Exclusively in black
  • Back: Placement of the SAMSON logo and slogan for optimal visibility
  • Front: Logo with slogan positioned to the right at chest level (logo selection is flexible according to the brand hierarchy (general logo, department logo or brand logo))

Polo shirts and pullovers

  • In the beige corporate color for a unified appearance
  • Branding only at the front right at chest level
  • The logo used always matches the choice made for the jacket to ensure consistency
  • No logo applied to the back, in order to maintain a simple, elegant visual appearance

Caps

  • Always in black
  • Logo with slogan at the front right for optimal visibility
  • Simple design without additional design elements

GENERAL SAMSON CLOTHING

CLOTHING FOR DEPARTMENTS

CLOTHING FOR SUBSIDIARIES

ACCESSOIRES

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